Pan Mengnan responded: "Before answering that, let's first consider what traditional culture is. Over five thousand years of history, countless cultural elements have been refined. The essence distilled through time is the traditional culture we should promote. Many people mistakenly think of traditional culture as old-fashioned and out of touch with young people. But in reality, traditional culture possesses a modern vitality, advancement, and even futuristic qualities. Only by understanding this can we truly connect with consumers and resonate with their views."

She added: "Oriental aesthetics is a concept difficult to define in a few words. For example, when Chinese people see *A Thousand Miles of Rivers and Mountains*, they can feel the grandeur and majesty conveyed by the painting. Similarly, the beauty of Chinese characters, such as '探幽' (exploring the secluded), '听泉' (listening to the spring), '桃源' (peach blossom source), and '渔樵' (fisherman and woodcutter), evokes deep emotions in us. This aesthetic sensibility is embedded in the DNA of the Chinese people. During Emperor Huizong's reign, the character 'yun' (meaning charm or elegance) became fashionable, much like today's concept of style or taste. The 'Songyun' culture in Zhejiang is a prime example of Oriental aesthetics. Thus, when communicating with consumers, we don’t emphasize national style brand attributes or deliberately pursue '复古' (retro trends). Instead, we delve into the culture and convey its essence."